428 S Main Street, River Falls, WI 54022 (MLS# 6737650)

428 S Main Street, River Falls, WI 54022

$1,500,000
Property Type: Commercial Square Footage: 2,016 Lot Size (sq. ft.): 14,375 Status: Active
Current Price: $1,500,000 List Date: 6/13/2025 Last Modified: 6/26/2026

Overview

Description

Prime Commercial Property – Gas Station / Redevelopment Opportunity Exceptional opportunity to acquire a high-visibility commercial property in River Falls' most strategic location. Positioned at the intersection of State Highways 29 and 35 in the heart of River Falls, this site offers unparalleled exposure and access, ideal for a variety of retail, service, or redevelopment uses. DOT traffic counts list the Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street. Currently operating as a full-service gas station built in 1968, the property benefits from consistent vehicle traffic and a strong local customer base. Location Highlights: Directly across the street from the University of Wisconsin–River Falls – constant flow of student, staff, and visitor traffic. Adjacent to the Radisson Hotel – ideal for travel-related services or hospitality partnerships. Surrounded by restaurants and retail – high foot and vehicle traffic throughout the day. High ...

Listing Details MLS# 6737650

General Property Information

Lot Measurement
Acres
Multiple PIDs?
No
Owner Occupied
Yes
Waterfront YN
No
Year Built
1960
Yearly/Seasonal
Yearly
Zoning
Business/Commercial
Foundation Size
2016
For Sale or Lease
For Sale
Acres
0.33
Lot Dimensions
124 x 81 x 121 x 19 x 57 x 53
Assessment Pending
No

Property Features

Accessible: Other Basement: None CMU Style: Freestanding; Mixed Use Construction Materials: Block; Concrete Construction Status: Previously Owned Current Use: Automobile Service Exterior: Steel Siding Flooring: Concrete Slab Foundation: Slab Fuel: Natural Gas Heating: Other Loan Terms: Cash; Conventional Location Description: Downtown Lock Box Type: None Lot Description: Corner Lot; Irregular Lot; Zero Lot Line On Site Utilities: Heating Separate Parking Characteristics: Parking Lot; Other Potential Use: Lounge/Bar; Other; Restaurant; Retail; Service Station Roof: Metal Sewer: City Sewer/Connected Stories: One Wall Description: Concrete/Block; Metal Water: City Water/Connected

Contract Information

Contingency
None
ListPrice
1500000
Owner is an Agent?
No
Auction?
No

Location Tax and Other Information

House Number
428
Street Direction Prefix
S
Street Name
Main
Street Suffix
Street
Postal City
River Falls
County
Pierce
State
WI
Zip Code
54022
Complex/Dev/Subdivision
Greenwood Falls Add

Assessments

Tax With Assessments
6416

Basement

Foundation Dimensions
2016

More Information

Building Information

Building Finished SqFt
2016
Building SqFt
2016

Lease Details

Land Leased
Not Applicable

Miscellaneous Information

Homestead
No

Ownership

Fractional Ownership
No

Public Survey Info

Range#
19W
Section#
01
Township#
27N

Sale Options

Sale Includes
Building, Business, Fixture/Equipment, Land

Unit Details

Total Units
Yes

Documents

IDX
Listing Office: Property Executives Realty
Last Updated: June - 26 - 2026
The data relating to real estate for sale on this web site comes in part from the Broker Reciprocity SM Program of the Regional Multiple Listing Service of Minnesota, Inc. The information provided is deemed reliable but not guaranteed. Properties subject to prior sale, change or withdrawal. ©2026 Regional Multiple Listing Service of Minnesota, Inc All rights reserved.
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